Virtually every American travels in a vehicle each week. Ninety-six
percent (96%) of Americans say they have traveled in a vehicle either
as a driver or a passenger in the past week. Consumers who spend
more time with a medium are more valuable, as they are exposed more
often to commercial messages. Consumers who are reached repeatedly with
a message show higher advertiser aware-ness, brand recall and purchase
behavior. Outdoor is long acknowl-edged as a reach medium. Due to
Outdoor mediaís strong reach, all types of consumers with a wide range
of profiles are reached.
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